Sales Funnel Copywriting

Sales funnel copywriting involves creating persuasive and engaging content that resonates with your target audience at every stage of the sales funnel. From the initial awareness stage to the final decision-making stage, your copy should captivate and persuade potential customers to take action. Each piece of copy within your sales funnel should work harmoniously to guide prospects towards making a purchase.

The Reader

It’s hard to create an effective story if you don’t understand the reader. This is true of any marketing. The better you understand the customer, the more effective you can make the marketing. The reason why we care about the customer in this case is because we need to understand what type of emotional pull …

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The Opening Image

The Opening Image is your before snapshot. It’s how your life (I’m going to use “your” throughout this course but feel free to replace it with your customer or student or fictional character) was before you found the transformation. This is important because it’s where your reader builds the connection to see if you are …

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