Sales Funnel Copywriting

In the world of digital marketing, crafting compelling sales funnel copy is a vital skill for solopreneurs who sell digital products and services. Effective copywriting plays a crucial role in guiding potential customers through each stage of the sales funnel and ultimately converting them into paying customers. In this section, we will explore the importance …

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The Reader

It’s hard to create an effective story if you don’t understand the reader. This is true of any marketing. The better you understand the customer, the more effective you can make the marketing. The reason why we care about the customer in this case is because we need to understand what type of emotional pull …

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The Opening Image

The Opening Image is your before snapshot. It’s how your life (I’m going to use “your” throughout this course but feel free to replace it with your customer or student or fictional character) was before you found the transformation. This is important because it’s where your reader builds the connection to see if you are …

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The Beats

It should be no surprise that if you’re going to learn how to tell better stories so that you can do a better job of marketing that we follow a story framework. The one that I’m going to use in this course is from Save the Cat! Write a Novel by Jessica Brody. This is …

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Copywriting for Social Media Engagement

When it comes to promoting your digital products and services on social media, crafting engaging copy is key to capturing the attention and interest of your target audience. Effective copywriting can help you connect with your audience on a deeper level, drive engagement, and ultimately increase conversions. In this section, we will explore the importance …

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